We know that the world is changing fast. The channels for distribution we have today may not be around in 10 years, the legal environment may change, our defined markets, products, technology may be completely different in just a few short years.
We believe the value of educational programs should be based on their real world tangible outcomes such as income growth over time, speed, and low cost methods to achieve such ends. As opposed to the old education model of accumulating licenses, degrees, and certifications to look good, while not necessarily achieving your desired results, or results for your clients. We’re focused on creating products that shorten the path to what people truly want - not trophies or “nice to haves”.
The sole purpose of our products is to help our customers grow their income (bigger), in less time (faster), for the the least amount of time and money investment possible (cost effective). When we ask questions of what to do in our business, these considerations come first. Will it help our customers get bigger? Will it help increase the speed of their success? Will this make it less expensive for them to succeed?
The key thing we keep in mind is that people don’t want things just to have them. They want them for the sake of an outcome, typically higher earning potential in their career, increased productivity, more fulfilling work, and meaningful relationships with their coworkers, team members, and clients. We will continue to measure our company and products against these outcomes to ensure we’re always providing the most efficient and effective paths to real world results.
To create new products that don’t currently exist and surpass large entrenched market participants, we must invent new products that aren’t just a little bit better. These products must be in an entirely new class of their own. Products that don’t compete, but seek to dominate a new category that didn’t previously exist. New inventions by their very nature aren’t competitive, they’re built for monopoly as no one has created this invention before.
In any market we seek to enter, we’ll always ask, “what does this market need that no one has built” as opposed to “how can we compete with ……”.
The fundamentals will rule in the long run even though in the short run, chaos and hysteria can run a muck. Improving the results our customers can achieve through our products is our north star and as long as we continue to improve on that promise, in the long run, we’ll be rewarded with a dominant market position.
When faced with decisions of short term profitability or long term returns, we’ll make bold investments aimed at embedding our marketing position to allow us to outearn other marketing participants in the long run. This focus will allow us to return the most value to the shareholders while at the same time allows us to have high returns to allow for increased capital expenditure and research and development costs to improve on our commitment to being customer focused.
Technology, expert instructors, physical locations, cash and credit facilities, and intellectual property are just a few of the infrastructure projects we plan to focus on in the coming years. We may purchase existing tools and resources, we may decide to build our own. The decision will be weighed against the main objectives: creating shareholder value in the long term through unmatched products that get real world results for our customers.
Our ability to build sweeping infrastructure across every level of the business will represent a massive advantage in being able to invent and produce the highest quality products to get our customers the biggest, fastest, and most cost effective results in their careers.
The main objective of this business is to create shareholder value over the long term through inventing and executing the delivery of unmatched products that get real world results for our customers. That is the main goal we optimize for in our decision making. To become an organization with massive impact, we need to create immense value and invest hundreds of millions of dollars and years to get there.
We have invested and will continue to invest heavily in our products, intellectual property, technology, customer base, and team. We measure our success largely based on customers and revenue growth, the total value of our customers, number of repeat purchases, and the strength of our brand in the marketplace.
The world is becoming more and more connected every single day and our products will continue to provide value to countries across the world. No matter what country, what legal jurisdiction, we will provide principle based products that can drive real world results no matter the language, location, or regulatory environment. Our products will always be designed to optimize results for a global mix of customers.
This isn’t a company where you come to retire. We work hard, smart, and all the time to make sure our clients continue to improve their success rates. Our team members, which include employees, partners, and contractors act like owners.
It’s not going to be the easiest thing to work here, but it is worth it. We aren’t just working, we have a mission to build something important that will dominate the future shape of an entire industry and transform the lives of millions of people.
When you work here, you aren’t just expected to become better in business, you’re expected to become a better person. With your own finances, your own relationships, and the way you approach work. Always looking to make the right decisions to improve your life, happiness, and career over the long term. We are incredibly fortunate to have an amazing group of team members who are willing to sacrifice and do whatever it takes to build AccountingTax.com.
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