As you’re going out and trying to make magic happen, achieve your goals, and do something you’ve never done before…

You’ve got to think, “How can I design my life to achieve my goals?”

“How am I interacting with the world?” 

In a long enough timespan, everything becomes the opposite of what it once was.

Things are moving and constantly changing.

They’re not always good or bad.

They’re not always hot or cold.

People see things very differently over a period of time.

So you might as well start believing whatever you want to believe about the world and yourself right now.

I very rarely ask, “What is true?”

I typically ask…

“What do I need to believe in order to have whatever I want?”

That’s a completely different way of thinking.

It’s getting your mind to think about success rather than just about truth.

So when we go into new situations like business, we don’t want to have these fixed beliefs like: 

“Omg it’s really hard to get appointments!”

“Ugh, people don’t want to pay high prices.”

If you’d just look at it in a different way… then you’d act in a different way.

But most people that are in this sort of two-sided mode of thinking can’t think of something else.

It’s the same thing in business.

Most people are walking through life getting triggered by these things that aren’t real.

When you talk to people who are feeling these kinds of emotions…

They say “no, I can’t do that. That’s not me. That’s not who I am.”

Your identity is what holds you back.

What you think about yourself and who you think you are… limits you and holds you back.

I really try  to make my identity completely flexible.

Because you don’t want to be stuck on anything for a long period of time. You want to be constantly moving and changing.

Everything you believe about your business that holds you back is a lie.

You have to take the opposite side and it’ll move you forward.

For example, instead of thinking of myself as just an accountant who can’t ALSO sell…

I think of myself as a good salesman.

It’s a natural tendency for humans to put themselves in a victim mentality where life is hard and they’re trapped.

But you don’t have to do that.

Because you can “flip” that belief and see the opposite side.

Luckily for me, I can be convinced of anything. I never believe anything is 100% true, which leaves my mind open to the idea that maybe the negative thoughts of “I can’t do this” aren’t true, either.

They’re just temporary thoughts.

You can change. You can be incredibly successful.

Any broken story you have, is just a BS story about your identity.

The way you break yourself out of being so fixed in your beliefs is just by doing the opposite of what you used to do.

If you start doing new things and people tell you, “That’s not like you”…

That’s a REALLY good sign that you’re on the right path to doing bigger and better things!