Alright. Emma said, “I want to clarify that we should talk to everyone when we are trying to reach out to our first 100k, but we should have a target. In each one, we’re doing LinkedIn strategy sessions, even when we are trying to do our first 100k or should we try every business owner when we’re doing LinkedIn?” Ah, Emma! Good question. Yes, and you are right.
So, you want to do friends, family, network, and acquaintance, anyone. LinkedIn, niche because when you’re doing the active marketing, it’s hard enough to get a niche to work. If it’s everybody, it’s not going to work. It’s not going to catch people’s intention. It’s not going to get them interested. You’re not going to get appointments. If you’re doing active marketing, pick a niche. When you’re just mopping up people you already know, “Hey, Jimmy. Thought of you today. Can you talk tomorrow?” Bing. You know, just message them. He doesn’t need to be like the perfect person.
So, yeah. With active marketing, got to pick a niche. People in your network, anybody, if you’re below 100k. If you’re already over 100k, you could ignore those people if you want that are just all the generalist businesses in your Rolodex. You can, but if you really want clients in a week and there’s somebody there, then let’s do it. Let’s set up a meeting with them. Great question.