Pricing For Accounting Services
When considering the pricing of your accounting services, there are a lot of factors to consider. Profitability, the structure of your services, the value you’re providing your clients/prospective clients, etc. should be considered. Pricing for accounting services can quickly become complex, especially as you start to adjust pricing on a per-client basis. Sometimes you adjust your service structure to meet perceived client needs as well. The following video from our CFO/Financial Coaching bootcamp in early 2019 addresses the creeping complexity that often plagues accountants when pricing for accounting services.
In the above video from our recent CFO/Financial Coaching bootcamp, we focused on an audience question about pricing strategy. The featured question was regarding adding clauses for different cases/clients. We recommend keeping your pricing structure (and your service structure as well) as simple as possible, especially since layered pricing strategies don’t always result in a profitable engagement. Simplifying your pricing runs in parallel with our beliefs on not using contracts with your clients (see “Do You Need A Contract For Your Clients”).
Streamline Your Pricing
A profitable engagement is always the goal. Why introduce complexity to your pricing, packaging and sales if the bottom line does not reflect the effort to get there. If you spend a limited amount of time and effort testing a more complex pricing and service structure and you stop closing clients, go back to a simplified pricing strategy.
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