Jordan says…

When to pick a niche…

Should I pick right now in week one and try to get some interviews?

Or should I think over the next week and then commit knowing I’ll get the niche interviews?

Best thing is you want to pick a niche in the beginning.

The thing about it is that…

I think in week one you definitely want to try to pick a niche when you go through the accountants mirror and figure out what we’re going to stick with…

And you want to reach out to those people for niche interviews.

But I also talk about in week one…

How, if there’s anybody else that you know…

That’s a business owner that could be a client…

Anyone else that you know…

We want to reach out to them as well.

We want to reach out to them and see if we can talk to them…

And see if we can do a strategy session with them.

Because to get to your first $100,000 a year in sales…

I want to make sure that we do it as quickly as possible.

So if we know other people that are business owners…

Friends, family, network, and acquaintances…

Bam!

Let’s reach out to them…

Right in the beginning.

Even if they’re not in the niche.

So I want to put together…

Pick my niche…

Start reaching out to people in my niche for niche interviews and reach out to anybody I know…

Friends, family, network and acquaintances…

And I’m actually even saying now…

Anyone you’ve ever met that owns a business…

So anyone you’ve ever met that owns a business…

Let’s hit him right in the beginning just to get to our first $100,000 in sales.

But the whole time we’re doing our niche…

It’s like when you’re doing any active marketing or active outreach…

It’s best to pick a niche and start working with it.

I spoke with somebody today that had a business and a business partner…

Her and her business partner split…

But she had done 400 strategy sessions with construction companies.

I was like, “wow, you know, that is a lot of strategy sessions and that is a tremendous amount of knowledge that comes from that.”

But the quicker you can pick a niche and then all your strategy sessions are sort of compounding on that one knowledge base…

That’s the best thing you can do.

So I would definitely pick it right in the beginning.

Jordan says, “great answer Andrew.”

How do I find people to get niche interviews?

So what I would say is you want to use the…

And I’m wondering if we have this in here because I talked to somebody about this the other day…

Niche interview, email messaging training…

So right below this accountant’s mirror training…

Niche interview, email messaging training.

So if you want to get a niche interview…

Bam!

Hit that training right there and we’ll walk you through exactly how to craft emails to get niche interviews.

And it’s pretty easy to get niche interviews because you’re not even trying to sell anything.

You’re literally just trying to get an appointment with someone to learn about their business.

And so it’s pretty easy to get niche interviews and I mean it’s pretty easy to get strategy sessions too if you want.

I spoke with somebody today that hadn’t had a consultation with a potential client from January to July 12…

That’s today…

July 12.

Had not had a consultation with a potential client…

And he was a business owner.

He had his own firm…

He had some clients like even had a CPA.

So not that that means anything, but you know…

If you don’t have an appointment with a potential client from January to July 7, that is a choice.

That is a choice, right?

That is not, “oh, I don’t know what to do.”

I mean, there’s a guy that’s right next to me and my building here is a radiologist.

I’ll just walk over there with a pack of doughnuts and start talking about things and start getting in touch with the radiologists.

I mean if you want to get an appointment with someone…

You absolutely can.

Friends, family, network and acquaintance, all that stuff.

You can just directly shoot an email to your neighbors.

Anyone in your city that’s in a niche, send them an email.

Like you could go to a networking event…

If you’ve had a streak of months…

And some people are just, they’re avoiding it really is what it is.

They actually are just completely avoiding it because they’re afraid…

Or because they’re making excuses or whatever the case may be.

But if I ever talked to somebody like that…

I mean I never let them act like that has something to do with life being hard or their business being hard…

All that has to do is that person is just avoiding that core problem in their business and not even trying

Because how in the world could you have no strategy sessions for 7 months?

That’s just someone that’s not even really trying.

I would even hold the reins tighter on myself.

I’ve gotten to the point now in my life where if I go a day without getting a client personally…

Not like my salespeople, not my team or anything…

But if I don’t get a client in a day, that’s unacceptable.

So every single day of the week I get a paying client.

Even sometimes on Saturdays…

If I’m working a Saturday…

I’ll make that a rule for myself too.

And even if I don’t have anybody on the calendar…

Even if I don’t have anybody on my calendar…

Because a lot of days I don’t have anybody in my calendar…

Because I tried to help my people at my company as much as I can.

I’ll just call someone that I think is a good fit to work with me…

Or I’ll call someone that I talked to three months ago, two months ago.

I do not want to have it close of business without a client…

And I don’t think I haven’t had, I think I had in the last couple of months.

I think I might’ve had one day…

One week day without getting a client myself personally.

But the point is like some people…

They don’t get a strategy session for six months and they think that that’s normal.

If I didn’t get a client for a day…

I’d be like, what the heck is going on?

And so I think anybody out here should be thinking like this.

Look, you cannot go a day without getting an appointment.

Can’t go one day…

Cannot go one day without getting an appointment.

And you can’t go a week without getting a client.

That frame of mind is going to help a lot.

And every day you’re coming back…

You’ve got to get an appointment today…

You got to get appointment today…

It’s 2:00 PM, 3:00 PM, 4:00 PM.

I don’t have a freaking appointment.

Who can I reach out to right now?

Who can I follow up with from the past to get an appointment for tomorrow, the next day or today even…

And so you’ve got to start thinking about how can I get an appointment today…

How can I get an appointment every day and then how can I get a client a week…

And honestly, I don’t even care when I said earlier that I get a client a day…

I don’t even care what it is.

It can be for anything, something big, something small.

The point is that over a month, which is about 20 to 25 business days, if you include Saturdays…

That’s a lot of individual clients, right?

And then if you include that over a year…

That’s also a lot of individual clients…

It’s the same thing with the week, right?

If you think about a week, one week…

If you get a client every week for a year…

That’s 52 clients.

That’s a lot of clients.

But it starts with focusing on every individual day.

All a year is, is an accumulation of individual days…

And so if you can start thinking about days…

And just focus on your day…

The year will take care of itself…

So I pretty much always try to focus on the specific day…

And getting some key target or some key result on that specific day.