The Importance of Sales When Running Your Own Firm

Sales are really important to running your own firm…

After all, if you don’t have sales, there’s not any work and there’s no money to live off of.

When I think of sales, I don’t just think of making money…

I look at sales as an opportunity to get to know prospective clients…

To develop a relationship with them…

To really understand what it is they need and to figure out solutions to their problems.

When all of that is done, yes, there is an exchange of money, but at the end of the day, you’re going to have a relationship with your client.

They’re going to trust you…

Going to like you…

They’re going to refer more clients to you.

You are going to get satisfaction and enjoyment working with those people.

Overall, you’re going to have a better quality of life.

Sales in that way and in that definition is absolutely critical to your business, mindset and your overall mental health.

Getting up every day and being happy about whom you’re working with and not getting burnt out and not being overworked is absolutely the only way to be sustainable in any job, especially entrepreneurship.